Introducing new HSB logo and branding
We are proud to introduce our new logo and visual identity.
At HSB Identification, our mission is clear: helping people around the world identify themselves with a unique, secure and trusted identity.
Because identity is more than a document or credential. It is the key to accessing services, travelling safely, opening a bank account, receiving healthcare and participating fully in society.
Our new logo, clear and recognizable, reflects what has always been at the heart of our work: a human being, uniquely identified within a connected community.
With over 30 years of proven technology and expertise, we understand the complexity of digital identity. But above all, our work is about people. That is why our refreshed branding puts unique faces at the center: identity is personal, human and unique.
HSB Identification — One Identity. Proven.

